Digital Marketing Metrics in Localization

This white paper contains metrics and examples that explain how to measure localized content performance, and how to fuse marketing KPIs into localization programs. Marketing and localization are two separate functions in the company, and it is very rare for them to work hand in hand. When they do, things start changing perceptibly: 

  • ads cost less to reach potential users
  • the company’s website ranks higher in Google
  • emails get opened more often
  • and prospects read a little bit more of what is sent to them

In one sentence, localization becomes a component of growth. 

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