Localization for Digital Marketing

Brands double-down on online marketing to compensate for frozen conferences and in-person sales. Localization program leaders adapt programs to the renewed focus on digital. In this webinar you will learn:

• To speak the language of marketers: adding content performance metrics to localization
• A/B testing - where you need it, and how to run tests
• Creative localization at scale
• Spiking volumes: supporting marketing teams with localization through the influx

Your Host:
Konstantin Dranch, localization industry researcher

Panelists:

• Soeren Eberhardt, Global Site Manager for Microsoft 365
• Selcen Kalender, Head of Localization at Adjust
• Rikkert Engels, CEO at Xillio