Webinar Recording

Localization for Digital Marketing

Brands double-down on online marketing to compensate for frozen conferences and in-person sales. Localization program leaders adapt programs to the renewed focus on digital. In this webinar you will learn:

  • To speak the language of marketers: adding content performance metrics to localization
  • A/B testing - where you need it, and how to run tests
  • Creative localization at scale
  • Spiking volumes: supporting marketing teams with localization through the influx

Your Host:
Konstantin Dranch, localization industry researcher


  • Soeren Eberhardt, Global Site Manager for Microsoft 365
  • Selcen Kalender, Head of Localization at Adjust
  • Rikkert Engels, CEO at Xillio

Download webinar recording