Your Essential Website UX Testing Tool for Automated Localization Workflows
Content Marketing Managers are at the front lines of developing and executing a winning global content strategy that delivers personalized customer journeys and a unified customer experience across all brands, in all markets. And with increasing expectations for seamless digital experiences, today’s consumers are more discerning than ever before with their loyalty - expecting personalized, localized engagement and a high-quality experience every time they visit your website.
Mistakes with content localization and friction in publishing processes can delay product launches - leading to poor customer experiences and lost revenue.
As a global marketing professional, the challenge of meeting these high expectations of consumers in multiple markets has likely kept you awake more than a few nights. With a myriad of marketing tech platforms, multiple iterations of your content and marketing assets, and asynchronous processes, you likely have complex localization and publishing workflows – all with potential friction points, skills or resource gaps, and often coordination issues with internal colleagues or external agencies or contractors. This makes it challenging to gain real-time insights into website mistakes, quickly fix content and SEO errors, and improve content-centric processes.
LocHub’s trusted solutions boost the effectiveness of your content strategy and enable friction-free processes that help you deliver personalized, high-value marketing assets and key brand messages every time a customer visits your website. And best of all, you don’t need to upgrade or change technology to get started – LocHub Insights works seamlessly with your existing marketing technology stack and all digital experience platforms.
By including localization testing as a key step in your global content publishing process, LocHub helps you seamlessly synchronize content across multiple markets and improve complex simultaneous shipment processes for global product launches and brand announcements.
LocHub is a Xillio brand. Xillio is the leading content migration and content integration company in the world. Xillio provides technology and services to help organizations get the best value out of their content and make their content thrive in a lean, agile and multilingual content landscape.
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