Global SEO strategies achieve their best results when multilingual web properties are free of errors and mistakes. But did you know that over 80% of all web domains with 5+ localized websites generate 200 new errors each week, including translation errors, content localization mistakes, empty pages, and broken links? The most common source of these errors is due to friction and mistakes in automated content localization and publishing workflows.
In addition, Google’s search algorithm continuously updates its AI-powered search engine parameters to boost visibility and promote content based on keyword analysis but also the intent and context of a search query. As Google’s objective is to match search results with the actual intent of the query, this means that the context of the content, the value of the content (informative, accurate), and quality of the domain are key factors in determining ranking and surfacing results. As a result, many SEO professionals have been unpleasantly surprised by lower Google rankings – often because of hidden website errors or hard-to-find content localization and publishing mistakes which impact website quality and credibility.
LocHub Insights helps SEO managers surface hard-to-find global website issues that impact customer journeys and hurt SEO rankings, including translation errors, incorrect page declarations, and other localization mistakes. Errors are ranked according to severity (low, medium, high), helping to prioritize fixes. SEO managers can share Insights' user-friendly dashboards and page-level analytics with internal stakeholders, providing valuable data and multi-level insights to help improve website UX and increase lead conversion in local markets.
LocHub Insights sits at the core of your multilingual publishing process and technology stack, improving the effectiveness of both the integration and workflows across these three platforms. And best of all – you don’t need to change or replace any software or app to start realizing the benefits of Insights: it works directly with your existing marketing tech stack or digital experience platform.
Fix website errors, help boost SEO results, and deliver a seamless, error-free digital experience.