If your organization regularly creates new and updates existing global content, your website has 90%+ likelihood of having multiple mistakes on your global web properties. Such as web pages with text in two or more languages. A regional website with content that isn't applicable to that country or region (e.g., on product, HR, or legal pages). Blank pages, broken links, and other page errors. These are a few examples of the many translation inconsistencies, localization mistakes, and technical errors which occur every day on global web properties.
Critical Missing Steps in Global Content Publishing Cycles Most global content publishing processes miss the following two critical steps: (1) QA testing of multilingual content before it is published, and (2) continuous validation of the accuracy and quality of localized content on live websites.
There are two main reasons why this happens. First, there are multiple stakeholders involved in global publishing processes: the project owner at the client side, a translation agent or localization manager, a creative agency manager, and the website ops team. But there is often no single point of ownership for QA testing before content is published. Therefore, QA is often a manual or ad-hoc part of the process, with mistakes surfacing after content is live.
The second reason: in today's marketing tech stacks, there are no QA testing and monitoring tools available to web ops teams for the pre-release testing, acceptance, and continuous validation stages of global content publishing cycles. Until now.
QA Insights delivers value throughout your entire content publishing cycle by removing friction in both upstream and downstream processes. Time-sensitive, high-visibility projects - such as global brand announcements or product releases - often have multiple iterations of master content, complex localization requirements, and strict publishing timelines. By quickly surfacing translation and localization errors in the testing stage, marketing teams can validate and correct mistakes before content is published – reducing project costs and saving time. By using QA Insights as a continuous quality assurance step for global websites, it helps boost page rankings and improving SEO performance over time - increasing visitor traffic and delivering a better ROI from your marketing assets.
Interested in learning more about QA Insights? We’d love to get in touch and help you get started.